Social Media Spotlight

March 28, 2018, 8 a.m.

Event Details

Social Media Spotlight - 28th March Sydney

Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve.

In March we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers.

From chatbots to live video, geo-filters to the sharing economy, social media is continually evolving the way brands and businesses can appeal to and engage with their audience.

At this event, our speakers will discuss what innovative social media techniques they use to launch brands, increase reach and engagement and drive sales. 

Our speakers will cover:

  • All the latest B2B and B2C social content trends - including strategy, distribution and measurements
  • The growth of messaging and how to capitalise by using artificial intelligence, automation and chatbots
  • Best practice methods to access and utilise influencer marketing
  • GIFs and Memes - why marketers should be taking them more seriously

Get your ticket now


This event is a morning seminar event and includes:

  • The opportunity to network with attendees (8.30 - 8.30am)
  • Coffee, tea and light snacks will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Our four speakers will each be presenting for 15-20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes

*Annual passes are still available for 2018! Find out more.


Claire Austin, Content Marketing Evangelist, LinkedIn

Claire has over 10 years of experience in the marketing industry, working with B2C and B2B brands across Europe, Asia and Australia. Claire recently joined LinkedIn as a Content Marketing Strategist and Evangelist after spending three years setting up and leading King Content's social and native department.

Claire will explore six B2B content marketing trends. This is not another future trends report, Claire will be talking about what LinkedIn and others are seeing right now and provide you with actionable best practices. The trends will be focused on strategy, distribution and measurement. 

Adam Hutcheson, Social Media Producer, Stan

Adam has tackled social media from all angles since the first Facebook Business Pages were created - at digital agencies, travel companies, media agencies and creative agencies in a variety of roles. He's currently Social Media Producer at Stan. - Australia’s leading local subscription video-on-demand provider.

Adam will be discussing whether it's time to start taking GIFs and Memes more seriously.

Colin Smith, Product Lead - On Message, The Works

Colin has worked in CX and digital for the last 12 years, with roles across Europe, China and Australia. Most recently, he joined The Works Sydney to lead On Message, Australia's first dedicated, specialist Messenger Agency.

Colin will talk about the growth of messaging, evolving customer behaviours and how companies are capitalising on this trend through automation, chatbots and AI.

Sammy Lewis, AU Sales Director, TRIBE

Sammy joined TRIBE in 2018 following a progressive career at some of Australia's most innovative tech and media companies. Most recently, Sammy held the positions of Commercial Director at HuffPost Australia and Group Sales Manager at REA Group, where she won the FY17 Sales Incentive Program rewarding sales excellence globally, as well as a B&T 30 under 30 Award in the Media division in 2016.

Sammy will talk about how the latest advancements in social media will impact your 2018 Marketing, how Influencer Generated Content can fuel broader advertising and what the perfect influencer marketing strategy looks like in 2018.


Claire Austin

Claire Austin


See Bio
Adam Hutcheson

Adam Hutcheson


Sammy Lewis

Sammy Lewis


Colin Smith

Colin Smith

The Works


March 28, 2018
8 a.m. - 10:30 a.m.


General Assembly
Podium Building, Level 2, 1 Market Street Sydney2000

The Team

Amber Dermoudy

Amber Dermoudy

Interactive Minds

Sydney Chapter Director
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Brooke Cashman

Brooke Cashman

Interactive Minds

Sydney Chapter Director
View Profile


Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.