Future of Search & Voice

Feb. 20, 2019, 8 a.m.

Event Details

Ready to excel in Search and Growth marketing in 2019?

It’s being predicted that more than 50 per cent of searches will be voice-based by 2020. With this in mind, it’s never been a more important time to prepare and plan your Search Engine Optimisation and Voice Engine Optimisation mix than now!

Join us as we kick off 2019 by taking a deep dive into SEO and VEO tactics to overcome challenges and inspire you with new ideas. Consumers are changing how they’re searching and we’ll be discussing what’s new and what this means for marketers who want to stay ahead of their competitors.

Our speakers will share what’s happening now and what’s next in Search, as well as how they plan and prioritise their search strategies to get the best results.

Get your ticket now.

At this event our expert speakers will cover:

  • Why and how to adopt Voice Engine Optimisation for your business
  • Why market-leading brands have embraced voice as the next frontier of customer engagement
  • How to get your search mix right
  • How to differentiate yourself from the competition with smart SEO


  • The opportunity to network with attendees (8:00am - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have 3 speakers each presenting for 15-20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Annual passes are now available for 2019! Find out more. 


Azi Farjad, Developer Evangelist - Alexa Skills, Amazon

Azi is an Alexa Developer Evangelist at Amazon. Her role involves inspiring and helping developers to build voice experiences using Alexa. She has been a developer and software consultant for a variety of products during her career. She believes we can create more engaging experiences for users when we use voice technology and she is passionate to help solving problems using these capabilities.

Azi will talk about importance of voice technology and how designing for voice is different from designing for graphical user interfaces.

Chris Sonn, Senior Manager - Digital Marketing, Virgin Money

Client side, agency side, fintech side, Chris has taken on and solved a great number of marketing challenges, through data, technology and a layer of common sense. 14 years of supporting business small and large led him to specialise in the dark arts of what some call digital marketing, others growth marketing, or even dare I say online marketing. It so happens marketing challenges and financial services go hand in hand so voila!

Under his current remit, media optimisation, search (paid and organic), web analytics, content marketing , CRO, personalisation, audience segmentation and activation

Chris will discuss how you can connect the dots between SEO, Content & Voice search, in order to boost your brand’s awareness and experience in the one go. Don’t expect blue sky inspirational visions, this will be focused on enabling attendees to walk away with stuff they can actually implement.

Karen Lewis, Head of Digital and Performance Marketing, Salmat

Karen Lewis is an advocate for digital innovation and women in Tech. Originally from the UK she moved to Australia eight years ago and has since worked with brands such as TAL, David Jones, Citibank and Woolworths.

Currently she is Head of Digital and Performance Marketing at Salmat, where she is focused on achieving great return on investment for clients through digital channels such as Email, SEO, SEM and Data and Insights.

With a reputable background and over 16 years experience in digital strategy, marketing and UX/CX her passion drives her ambition to always build better digital experiences. A respected mentor and digital thought leader who is a SME on Digital Strategy, Digital Marketing, Experience and delivery.

Karen will talk about Search and how the channel has evolved over time, tied into voice technology and her experience with these channels.


Lachlan Pottenger, Creative Director, First

Lachlan is a conversion focused designer with 20+ years of experience in digital creative; Interface, User Experience, Voice and Conversation design. He has led the creation of numerous online and offline presences for high profile entities such as Subaru, Allianz, Kmart, Suncorp, and UNSW.

As the Creative Director of First, Lachlan is responsible for leading a team of creatives to better understand customer and business needs. This is in order to blend creative ideas with high-level information architecture, experience design and insights to implement successful strategies and projects. Specifically, this is to ensure the successful crafting of online products, campaign creative and conversational interfaces.


Azi Farjad

Azi Farjad


Developer Evangelist - Alexa Skills
Chris Sonn

Chris Sonn

Virgin Money

Senior Manager - Digital Marketing
Karen Lewis

Karen Lewis


Head of Digital and Performance Marketing


Feb. 20, 2019
8 a.m. - 10 a.m.


General Assembly
Podium Building, Level 2, 1 Market Street Sydney2000

The Team

Amber Dermoudy

Amber Dermoudy

Interactive Minds

Sydney Chapter Director
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Brooke Cashman

Brooke Cashman

Interactive Minds

Sydney Chapter Director
View Profile


Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.