Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database.
When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience?
At this event, we dive into the best-practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis.
Our speakers will cover:
Whether you send 1,000 emails a month or millions, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now.
Ben Fettes, Co-Founder & Head of Strategy, The Lumery
Ben Fettes is the Co-Founder and Head of Strategy at The Lumery, a marketing technology firm focused on solving complex business problems by supporting some of Australia’s largest brands achieve their customer experience goals.
As the Head of Strategy, Ben manages a team of 13 strategists across Melbourne and Sydney who are focused on marketing automation, lifecycle strategy, experience design, onsite and product experimentation, data strategy and analytics.
At this event, Ben will lay down a practical framework for making a sense of ‘personalisation’ within marketing automation, and will discuss the ‘dream’ versus the ‘reality’ of achieving personalisation given the complexities of today’s customer journey.
Kieran Krohn, Principal Channel Account Manager, HubSpot
In 2018, Kieran earned the title of the number 1 growth consultant in APAC, and was named HubSpot’s best channel manager for multi-product implementation.
He has become a trusted advisor despite his youth because he has so much exposure to the various business problems, challenges, best practices and opportunities he has to deal with to do his job well. His partners trust and respect his contribution because he cares and keeps his promises. He puts their interests above his own and understands the true nature of service.
Kieran will be discussing the best way to combine email and content strategy to achieve maximum ROI.
Rich Wright, Head of Customer & Employee Experience, Datarati
Rich is a CX, CRM, lifecycle and transformation strategist with over 10 years’ experience. Working with some of Australia's largest and most iconic brands across a variety of industries, Rich has led many digital transformations including the change management strategies to ensure adoption and ROI.
Rich has in-depth knowledge of multiple CRM and automation software, including proprietary built systems, and extensive knowledge in the Salesforce ecosystem. He has developed and implemented a multitude of complex digital transformation strategies, as well as more intricate solutions such as propensity modelling, migration analysis, predictive intelligence and complete data architecture blueprinting.
Rich will be discussing how to use data and automation to optimise the customer experience throughout the customer lifecycle.
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