AdTech Deep-dive: Your Programmatic Journey

Oct. 24, 2018, 8 a.m.

Event Details

In October we have partnered up with Digital Gurus who will be co-hosting our AdTech Deep-dive: Your Programmatic Journey event.  

Programmatic has hit the Australian market hard the last few years but does anyone know what it really means and how it could affect you?

With two-thirds (63%) of Australia’s digital advertising inventory across all devices now being bought through programmatic and data collected from over 2,000 websites (desktop, mobile, tablet) visited by Australians; automated and cost-saving targeting has never been more prevalent.

At this event, we're exploring what programmatic truly means and understanding the different journey’s businesses have faced in on-boarding and developing programmatic strategies within their framework and what exactly the journey looks like for them moving forward. Whether this is a client-side brand who are looking to bring programmatic execution in-house, a tech company that are looking to consistently innovate new tech products to keep up with programmatic developments or how publishers are handling the advancement of automated buying; we will explore all directions and viewpoints.

This event will provide you with an opportunity to ask the most pressing questions around how programmatic works and its current and future impact on the holistic media and marketing market here in Australia.

Get your ticket now.

Hear from leading experts on;

  • True Programmatic – What is it?
  • The latest advancements in automated buying
  • Where to manage your programmatic media to drive the best outcomes
  • The innovation process for creating new tech products
  • Techniques for bringing programmatic in-house


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have 3 speakers each presenting for 15-20 minutes
  • Question and answer time will be held at the end, hosted by Gillian Kane, Owner & Managing Director at Digital Gurus APAC
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Sam Smith - Adobe Advertising, Adobe

Sam joined Adobe as part of the TubeMogul acquisition having run the adtech business for 3 years as Managing Director. Prior to this, Smith worked for News Corp Australia’s NewsLifeMedia unit, as Head of Commercial Integration. Smith was also the Senior Vice President of Adconion Media Group Australia and held leadership roles at Ninemsn and Yahoo!7. Sam also sits on the board of the AANA.

Sam will be speaking about “True Programmatic – What is it?”

Steve Wood - General Manager, Xaxis

Steve is the General Manager at Xaxis Australia, a GroupM company, responsible for the daily operation of the business. Having spent over a decade in the GroupM family across a range of roles and agencies, Steve is passionate about all things digital and media.

Steve will be taking us through In-house or out-source? A review of the opportunities and risks advertisers need to consider when looking at where their programmatic media is managed to drive the best outcomes.

Willem Paling – Director, Customer & Growth Analytics, IAG

Willem is Director of Customer & Growth Analytics at IAG, and up until recently was Director of Media & Technology in IAG’s marketing team. Willem established the in-house search and programmatic team at IAG, having previously been an integral part of the team that did the same at Foxtel.

Willem will draw on these two cases to take us through the lessons learnt in building an in-house programmatic team. He will explore the realities of owning your programmatic buying: the benefits of owning your own technology, publisher relationships and data; the increase in in-house media knowledge leading to clearer goals and reduced wastage; and the risks of staff turnover, with knowledge concentration, relative isolation, and brand safety being managed by a small team.


Sam Smith

Sam Smith


Adobe Advertising
See Bio
Steve Wood

Steve Wood


General Manager
See Bio
Willem Paling

Willem Paling


Director, Customer & Growth Analytics
See Bio


Oct. 24, 2018
8 a.m. - 10 a.m.


General Assembly
Podium Building, Level 2, 1 Market Street Sydney2000

The Team

Amber Dermoudy

Amber Dermoudy

Interactive Minds

Sydney Chapter Director
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Brooke Cashman

Brooke Cashman

Interactive Minds

Sydney Chapter Director
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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.