Under the hood – Marketing Technology Explored

Oct. 4, 2017, 8 a.m.

Event Details

Under the hood – Marketing Technology Explored

At this event three Digital Marketing leaders lift the hood on their MarTech stack to show us the platforms, tools and setup they are using for their marketing. You’ll see the exact programs and systems they use to run their marketing, which tool does what, the implementation stage they are at and what it has enabled for their activity.

Plus, each speaker will share their top 3 free online tools which we’ll compile in a list for you.

If you want to be productive with your time and tools and would like some insight into how other marketers are leveraging technology and systems to get their jobs done, don’t miss this event.

Our speakers will be talking about:

  • Software of choice for their CRM, database and automation
  • Campaign tools to assist with everything from landing pages to content research
  • Web based tools they use to be more efficient
  • What’s next on their wishlist


  • This event is a seminar event and includes:
  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

We’ll be covering a range of MarTech solutions from enterprise systems to free online tools and you’ll learn from a range of businesses so you’re sure to walk away with ideas on new tools to explore.

Bring your notepads to this event!

Book your ticket now.


Pete Ryan, Head of Digital, Queensland Urban Utilities
Pete will talk about how MarTech is integrated into the strategy at Queensland Urban Utilities and share an overview of systems and tools they leverage. You’ll hear about the technology which is enabling customer interactions on their website as well as the top three free tools Pete and his team use.

Mike Doyle, Marketing Director, City Beach
Mike will share his experience in incorporating legacy systems as part of the MarTech mix and finding new tools to add value. He’ll discuss the journey from a push mentality moving towards future 1:1 customer conversations. 

Jake Falkinder, Head of Digital, Mantra Group 
Jake will share a selection of platforms that Mantra Group utilise within their data-rich environment, working towards a single view of a customer. He’ll explain the importance of data quality for Mantra and take you through his favourite tools.


Pete Ryan

Pete Ryan

Queensland Urban Utilities

Head of Digital
Mike Doyle

Mike Doyle

City Beach

Marketing Director
Jake Falkinder

Jake Falkinder

Mantra Group

Head of Digital


Oct. 4, 2017
8 a.m. - 10:30 a.m.


Level 2, 155 Queen Street, Brisbane Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.