Personalising Your Customer Connections

Brisbane
Nov. 13, 2019, 8 a.m.

Event Details

Personalising Your Customer Connections

13th November, Brisbane

We have more information than ever before on our customers, so how are organisations able to build a real connection with their customers using insights, nurturing and trust? And how can a connection be used as a competitive advantage?

At this event we’ll explore some ways you can take your relationships with your customer to the next level. Our speakers will share what works (and what doesn’t) and demonstrate what real customer centricity looks like in practice as well as the benefits of this approach.

Our speakers will talk about:

  • How you can position your brand to make deep unconscious connections with your customer
  • How brands can encourage consumer trust
  • How connection and trust can lead to a strong community and long term business benefit

If you want to stand out, be memorable and be connected with your customers in a world of automation and data, this is one event you can’t afford to miss. Book your ticket. 


Inclusions

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Speakers

Karen Wynn, General Manager Member Strategy and Experience, RACQ
Karen will share how RACQ builds connections with members using neuroscience methods together with survey data and an organisation-wide member centric approach. You’ll see how they use empathy and trust to have a direct impact on brand metrics and why they focus on understanding the true customer drivers.

Adam Coward, Chief Marketing Officer
Adam will draw on his experience from roles at Youfoodz, Racing Queensland, Tourism NT, Westfield, Virgin Australia and more to share how your brand actions can speak louder than words to create customers for life. He’ll discuss the role of data, purpose and moments of truth and show you some examples of how to bring it to life.

Belinda Vesey-Brown, Neuromarketing Specialist, Brandonian
Belinda will explain how customers make buying decisions and how marketers can leverage neuromarketing techniques to build brand chemistry in order to attract the right customers that come ready to buy.

Michael Rosemann, Professor, School of Management, QUT
This presentation makes the notion of trust tangible by breaking it down into four steps which will allow companies to explore trust as a new source of competitive advantage. See examples from various industries to demonstrate how it can work.


Early bird tickets end on Wednesday 30th October or earlier if the allocation has been exhausted. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out. 

Speakers

Karen Wynn

Karen Wynn

RACQ

General Manager Member Strategy and Experience
See Bio
Adam Coward

Adam Coward

Chief Marketing Officer
See Bio
Belinda Vasey-Brown

Belinda Vasey-Brown

Brandonian

Neuromarketing Specialist
See Bio
Michael Rosemann

Michael Rosemann

QUT

Professor, School of Management
See Bio

When

Nov. 13, 2019
8 a.m. - 10:30 a.m.

Where

The Grove
480 Queen Street Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

CEO
View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

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