We have more information than ever before on our customers, so how are organisations able to build a real connection with their customers using insights, nurturing and trust? And how can a connection be used as a competitive advantage?
At this event we’ll explore some ways you can take your relationships with your customer to the next level. Our speakers will share what works (and what doesn’t) and demonstrate what real customer centricity looks like in practice as well as the benefits of this approach.
Our speakers will talk about:
If you want to stand out, be memorable and be connected with your customers in a world of automation and data, this is one event you can’t afford to miss. Book your ticket.
Karen Wynn, General Manager Member Strategy and Experience, RACQ
Karen will share how RACQ builds connections with members using neuroscience methods together with survey data and an organisation-wide member centric approach. You’ll see how they use empathy and trust to have a direct impact on brand metrics and why they focus on understanding the true customer drivers.
Adam Coward, Chief Marketing Officer
Adam will draw on his experience from roles at Youfoodz, Racing Queensland, Tourism NT, Westfield, Virgin Australia and more to share how your brand actions can speak louder than words to create customers for life. He’ll discuss the role of data, purpose and moments of truth and show you some examples of how to bring it to life.
Belinda Vesey-Brown, Neuromarketing Specialist, Brandonian
Belinda will explain how customers make buying decisions and how marketers can leverage neuromarketing techniques to build brand chemistry in order to attract the right customers that come ready to buy.
Michael Rosemann, Professor, School of Management, QUT
This presentation makes the notion of trust tangible by breaking it down into four steps which will allow companies to explore trust as a new source of competitive advantage. See examples from various industries to demonstrate how it can work.
Early bird tickets end on Wednesday 30th October or earlier if the allocation has been exhausted. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out.
Karen has 15+ years’ experience in leading large and complex change initiatives aimed at delivering improved outcomes for the business and for member. This has included senior customer strategy roles at Bupa and MBF, prior to joining RACQ in 2012.
Most recently Karen led the design and execution of RACQ’s new membership model. Not only was this the largest structural change to the club’s membership in its 110+ year history, it has kick started the transformational journey to member centricity.
In Karen’s current role she is responsible for leading the pursuit of member objectives, in partnership with key stakeholders. The role sets the parameters, tolerances and expected returns for the business and monitors, reports and assists in the achievement of these specific member outcomes. This includes leading the development and execution of the member experience vision and the member strategy.
Adam has spent the last 20 years finding the best way to give the customer what they want or didn't know they wanted focusing on customer solutions rather than just advertising. From pioneering global first dynamic digital ads working for Virgin Blue, leading NT Tourism's complete global rebrand to "Do the NT", making the most out of pools of customer data with Youfoodz and reinvigorating retail food, fashion and specialty retail with Westfield, his diverse industry knowledge allows him to call upon a number of insights to create end to end customer experiences as part of a customer led approach to marketing.
Ever wondered why some marketing cuts through and connects? Why some makes very little sense or impact? What’s the difference between marketing that’s so-so and marketing that becomes the backbone of your success?
Belinda Vesey-Brown is passionate, perceptive and driven. She’s worked with hundreds of businesses using neuromarketing to genuinely connect with their customers and fulfil their commercial goals.
Since starting her business in 2002 and combining with the science of human behaviour, Belinda found through facilitating neuromarketing methodologies, clients could find their brand voice, develop innovative strategy, cut through the noise in the market and connect with potential customers, so they come ready to buy.
Belinda believes in questioning everything. Discovering opportunities for businesses to make meaningful changes is only productive when we know the Why, What and How and the way to measure success.
Brandonian is the vehicle for a whole of brand neuromarketing approach. Belinda understands that science based marketing techniques enable businesses to separate themselves from their competitors and has helped local, national and international businesses of all sizes implement neuromarketing strategies into their brand, marketing and communications.
An expert on all facets of branding, marketing and establishing and growing a few dynamic businesses of her own, Belinda shares her wisdom, her genuine enthusiasm is contagious and her upbeat and engaging rhetoric tells the tale of a true passion.
Dr Rosemann has a passion for revenue resilience, purpose-led innovation, emerging business models and innovative industry-university collaborations. His work is focused on creating exciting future worlds with today’s possibilities making current practices obsolete.
As Head of QUT’s Information Systems School, he established the Woolworths Chair in Retail Innovation, the Brisbane Airport Chair in Airport Innovation and the PwC Chair in Digital Economy.
Dr. Rosemann is the author/editor of seven books, more than 250 refereed papers, Editorial Board member of ten international journals and co-inventor of US patents. His publications have been translated into Russian, Mandarin, German and Portuguese and his research projects received funding from industry partners such as Accenture, Australia Post, Infosys, Rio Tinto, SAP, Suncorp and Woolworths.
Michael is a frequent, global keynote speaker and provides advice to organisations and their executives from diverse industries such as telecommunication, finance, insurance, professional services, utility, retail, public sector, logistics and the film industry.
He is also the Honorary Consul for Germany in South-East Queensland.