Paid Digital Media Spotlight

Sept. 6, 2017, 8 a.m.

Event Details

Paid Digital Media Spotlight

What are the most effective ways of acquiring new customers online? Regardless of your industry or role, this question remains in focus and must be continually revisited.

At this event, we shine a spotlight on how organisations are using paid digital media in 2017 to cut through the noise and generate outcomes.

Four industry experts will discuss the media options they use, including programmatic, social media, search, content, collaborations and more to get value and ROI from their online spend.

Key Takeaways

  • Which platforms, channels, formats and tools are popular and why
  • What doesn’t work any more
  • Campaigns that have delivered tangible results
  • Where to focus your spend to acquire new customers


This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Book your ticket now

Our Speakers

Nathan Pedwell, Director Data and Knowledge, Ikon Communications

Nathan will explain the current paid digital media landscape and showcase the emerging digital channels that you need to be aware of. He’ll also share his view on measurement frameworks and how you can build KPIs around media that are business centric.

Michael Petersen, Director, MyMediaTradingDesk

Michael will give a Programmatic 101 overview and advice on which campaigns this option suits and when to steer away from it. He’ll also discuss which media can be bought programmatically and some tips and tricks for getting the best results from your campaigns, and your suppliers.

Sophie Howlie, Marketing Manager, Jetts Fitness

Find out how Jetts approach paid digital media for acquisition, retention and engagement. Get insights into the channels they use, how they target their audience, their ROI and see how data insights have shaped their strategy.

Nicholas Fleming, Digital Marketing Specialist, iSelect

Nicholas will share his experience in paid digital media gained from working with both startups and insurance comparison site, iSelect. Nicholas will share how he uses paid digital media to tell a story and activate customers through digital channels at the perfect time.


Nathan Pedwell

Nathan Pedwell

Ikon Communications

Director Data & Knowledge
See Bio
Michael Petersen

Michael Petersen

My Media Trading Desk

See Bio
Sophie Howlie

Sophie Howlie

Jetts Fitness

Marketing Manager
See Bio
Nicholas Fleming

Nicholas Fleming


Digital Marketing Specialist


Sept. 6, 2017
8 a.m. - 10:30 a.m.


Level 2, 155 Queen St Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
View Profile
Louisa Dahl

Louisa Dahl

Interactive Minds

View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.