Marketing Plans and Their Secret Sauce

Feb. 6, 2019, 8 a.m.

Event Details

Marketing Plans and Their Secret Sauce - 6th February Brisbane

What does your marketing plan look like?

As we begin 2019, we are exploring how marketers do their planning for the year ahead, and importantly, what that plan actually looks like. We know that there is not one set process or template and that each business will approach and design their plan in slightly different ways. That’s why this month, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team.

Regardless of whether you and your team have your plan completed, or if it’s a work in progress, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers. 

Our speakers will share:

  • The process involved in putting together their marketing plan
  • How the plan relates to the broader company goals and vision
  • Who is involved in compiling, reviewing, approving and implementing the plan
  • The actual format used for the plan/s
  • How long the plan is for and how it typically evolves over time

Don’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach!

Get your ticket now. Annual passes are now available for 2019! Find out more.


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Laura Allman, Head of Marketing, Student Flights (a part of Flight Centre Travel Group)
Laura will take us through her overall approach to marketing planning and what it involved last year. Plus, with a restructure in 2018, how this will impact her approach to strategic planning and practical activities in the year ahead to make it work with her new team.

Dylan Malloch, Director of Marketing and Communications, St Paul's School
Dylan's approach to strategic marketing involves influencing the overall vision of St Paul's School. He will talk us through how he approaches this along with a model for identifying unique revenue niches that allow organisations to differentiate themselves in highly competitive markets.

Nikki Richardson, General Manager Qld, Guzman y Gomez
Nikki will share how collaboration is central to the success of marketing planning for Guzman y Gomez. She will dive into examples where operations and marketing have worked together for great results (and a not so great result). And how local marketing plans are aligned to national strategy, yet adjusted to meet local market conditions.

Elizabeth Gehde, Head of Marketing and Media Relations, Queensland Museum Network
Elizabeth oversees the marketing planning for Queensland Museum Network, a multi-layered approach encompassing annual, regional and exhibition plans designed to pull the team together and have a line of site back to the organisational goals. There's a lot involved in this highly structured approach and Elizabeth will take us behind the scenes to see how it comes together.

Early bird tickets are available until Wednesday 23rd January or until the allocation has run out.


Laura Allman

Laura Allman

Student Flights

Head of Marketing
See Bio
Dylan Malloch

Dylan Malloch

St Paul's School

Director of Marketing and Communications
See Bio
Nikki Richardson

Nikki Richardson

Guzman y Gomez

General Manager Qld
See Bio
Elizabeth Gehde

Elizabeth Gehde

Queensland Museum Network

Head of Marketing and Media Relations


Feb. 6, 2019
8 a.m. - 10:30 a.m.


The Grove
480 Queen Street Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
View Profile
Louisa Dahl

Louisa Dahl

Interactive Minds

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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.