Marketing + Finance: How to demonstrate value to the business

Brisbane
June 5, 2019, 8 a.m.

Event Details

Marketing + Finance: How to demonstrate value to the business

5th June, Brisbane

As marketers we know that in order to prove our worth, we need to contribute to shared business goals, demonstrate value and deliver a meaningful ROI. We also need to work with other areas of the business to get their buy-in and support for our work.

At this event, we focus on the important topic of how marketing and finance can best work together and how you can ensure marketing is viewed as a revenue centre for the business (not a cost centre) and can take credit for marketing’s contribution to the bottom line.

With marketing being more measurable and transparent than ever, it is essential that we communicate our work and our value in terms that are meaningful to others in the organisation. A big part of this is understanding the approach and metrics that the finance team use and ensure we are using the right language.

Regardless of your role in the marketing team, this is your chance to understand the numbers and metrics that matter to a business, see how marketing can best work with internal stakeholders, including the finance team, and learn why building an ROI model without finance on your side won’t get the best outcomes.

Don’t miss this event! Book your ticket now


Inclusions

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • We will hold a panel Q&A (including audience questions) at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!


Our Speakers

Eva Lewis, National Manager, Marketing and Communications at Allianz Partners
Eva will explore the difference in values between marketing and finance, and how these contribute to the language used within and between teams. Eva will also discuss the importance of tying marketing activities to actionable metrics and the progression of customers throughout the purchase funnel, with examples across multiple industries.

Kate Phillips, Chief Marketing Officer, Head of People Strategy at Revelian
Kate will reveal what some of Australia’s top CFO’s think about how marketing and finance work together, and their advice on making the finance + marketing relationship work well, as well as sharing some practical tips based on 20+ years of experience as a marketing professional working hand-in-hand with finance.

John Knight, Managing Director & Founder at businessDEPOT
John will discuss how marketers can effectively communicate their value to the business by knowing their numbers, including those which matter most to the finance team and C Suite. Plus, explore how marketers can not only create great reports but also contribute to forecasting business growth and revenue.

Speakers

Eva Lewis

Eva Lewis

Allianz Partners

National Manager, Marketing and Communications
See Bio
Kate Phillips

Kate Phillips

Revelian

Chief Marketing Officer, Head of People Strategy
See Bio
John Knight

John Knight

businessDEPOT

Managing Director & Founder
See Bio

When

June 5, 2019
8 a.m. - 10:30 a.m.

Where

The Grove
480 Queen Street Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
View Profile
Louisa Dahl

Louisa Dahl

Interactive Minds

CEO
View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.

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