Increasing Downloads and Usage of Your Customer-Focused Mobile App

July 24, 2017, 8:45 a.m.

Event Details

Increasing Downloads and Usage of Your Customer-Focused Mobile App

Mobile apps are increasingly effective for customer transactions and driving revenue. Every business with a mobile app wants to encourage downloads and user engagement - but what are the tried and tested ways to stimulate usage, attract return visits and drive revenue?

App developers and marketers need to apply specific techniques to ensure that your app can be found, downloaded and used on a regular basis.

At this masterclass you will spend half a day with Mike Hines, Developer Evangelist from Amazon USA and learn from his experience in working with hundreds of apps and developers. You will learn what you can do during app design that will encourage users to engage with your app, and what inexpensive marketing you can do to make a big difference in downloads.

We will cover:

  • Generating more downloads from your Appstore page
  • Buying users. The good, the bad and the ugly
  • Why you need people talking about your app and how to encourage that
  • Triggers that keep customers coming back to your app
  • Putting ads in your app. What is and isn’t working today
  • What is an in-app-purchase, and do I need that?
  • Examples of successful B2C mobile apps

This is a half day masterclass session and includes:

  • A presentation by Mike Hines
  • Group discussion
  • Analysis of real-world apps that get it right
  • Morning tea

Only 15 spots are available. Book your ticket now.

About Mentor Mike Hines

Mike Hines is a Developer Evangelist at Amazon in Seattle, Washington.

An advocate for new and more profitable monetization mechanics, Mike is on a continuing mission to find out and share what currently is and isn’t working in mobile app economics, and to identify trends that shape the industry.

Mike comes to Amazon after four startups and 13 years at Microsoft. At Amazon, Mike helped launch the Kindle eInk app development project, has written mobile app test criteria, judged games at major conferences like Casual Connect, White Nights and Pocket Gamer Connects, and is a blogger for Amazon Appstore and other tech blogs. Mike is currently a mentor at several accelerators, including GameFounders in Kuala Lumpur. Mike wants to bring developer feedback back to Amazon and is on a continuing mission to find out what is and isn’t currently working in mobile app monetization.


Mike Hines

Mike Hines


Developer Evangelist for the Amazon Appstore
See Bio


July 24, 2017
8:45 a.m. - 12:30 p.m.


Dexus Place Brisbane
Level 31, Waterfront Place, 1 Eagle Street Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.