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Email marketing is undeniably one of the most effective marketing methods available. It’s used frequently, is known for consistent response rates and allows you to talk directly to your own database.
When is the last time you reviewed your email approach? Have your email techniques evolved to leverage personalisation and automation to remain relevant to your audience?
At this event, we dive into the best practice email marketing methods that every marketer needs to know. We’ll find out how a range of organisations are using email, their tips for deliverability and how they creatively find ways to engage with their customers. Plus, it’s a good time to think about how you are growing and cleansing your email database on an ongoing basis.
Our speakers will cover:
Whether you send 1,000 emails a month or millions, this seminar will ensure your email approach will exceed your customers’ expectations and allow this channel to continue to deliver for you. Book your ticket now.
Kaylah Buckman, Digital Communications Specialist, Brisbane Airport Corporation
In her presentation Kaylah will share how Brisbane Airport Corporation approach their email database acquisition to deliver ongoing growth and quality data. She’ll detail the lifecycle of a subscriber and demonstrate how working together with other business units has enabled data enhancement and increased relevancy.
Eloise Gillespie, CRM Manager, Ladbrokes
Eloise will share her approach in managing up to 100 weekly campaigns at Ladbrokes! She will explain how email fits with SMS and push, how Ladbrokes uses data in interesting ways and the role of email in the customer life cycle.
Darren Sutton, Digital Strategist and Partner, XCOM Media
Darren will take us through the latest trends in email around data, personalisation, AI, content and engagement. You’ll identify opportunities to super charge your email strategy and see visual examples and of who’s getting it right.
Early bird tickets will be on sale until Wednesday 21st August unless sold out prior. Buy 3 tickets, get 1 free offer has sold out for this event.
Eloise is a passionate, data driven marketer who took to direct marketing from the outset of her career. From food, to travel to betting, she has implemented & managed successful direct marketing strategies for some of Australia’s most well-known brands including Flight Centre, Escape Travel & Ladbrokes. Eloise is known for her love of problem-solving and ensuring no stone is left unturned when delivering a solution, whether it be a looking at a single touch point of the customer journey or a large scale technical platform re-architecture.
Kaylah stumbled into the digital marketing world after creating the Tourism Whitsundays Facebook page for ‘work’ back in 2007 and has been experimenting, optimising and engaging in the online world since then. Once referred to as a Digital Oracle, Kaylah is a go to for digital wisdom on anything digital including social media, content, email programs, digital campaign and strategy and sometimes SEO. She’s also working hard to make the Digital Oracle thing stick.
Darren possesses over thirty years’ experience in digital marketing and technology consulting, helping large brands successfully create and implement digital strategies, marketing and communications technology, websites, applications and online marketing campaigns.
With over 20 years’ experience in planning, managing and delivering online project portfolios and systems integration projects with multi-million-dollar budgets.
Managed and delivered large scale digital strategy projects for TAFE Queensland, Tourism and Events Queensland, Flight Centre, Mater Lotteries, Gold Coast Tourism, Mantra and many more well-known brands.
Darren has also delivered email and communication strategy projects for Virgin Australia, Velocity, RSL Art Union, Flight Centre and Tourism and Events Queensland. He has successfully managed online strategy projects, websites, systems integration and application development projects, for companies across most industries and clients including: Walt Disney, McKinsey, Centrelink, Toyota, ABC, Austrade, AMP, KFC, Vibe Hotels, Medina, BHP, Readers Digest, ACT Tourism, Accor & MLC.
Prior to becoming a Partner at XCOM, Darren was General Manager of award winning Sydney based, web and online marketing agency Glass Onion (now Komosion) and has worked for and consulted to online agencies including Sapient, Spike, Bienalto and Guerilla Digital.
Darren was previously an ADMA Queensland committee member and has been a presentation speaker at Ad:tech, iStrategy, AMI, Interactive Minds, Networx, ADMA including being sought as a topic expert on email marketing for ADMA courses in Brisbane.