Driving Efficiency & Returns from Content

June 1, 2017, 8 a.m.

Event Details

Driving Efficiency & Returns from Content

Creating and distributing great content in an effective manner remains a major challenge for marketers today. Not only does the content need to be relevant and useful, but it needs to be transferable across channels, get buy-in from management and contribute to outcomes.

In June, we’ll discuss how you can be efficient with your content marketing today and explore tactics for creating and leveraging best of breed content to maximise return on investment.

You’ll learn how to:

  • Apply different frameworks and tools to create more impactful content
  • Create a micro strategy for targeting specific audiences on different platforms
  • Repurpose content across different formats and channels
  • Leverage partnerships to maximise reach and exposure

This is a Deep Dive event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • Question and answer time will be held at the end
  • All attendees will automatically our business card draw on the day to have a chance to win great prizes!


Matt Henry, Former Head of Digital, NRL
With over thirteen years experience spanning both agency and client-side, Matt has led the creation and execution of content strategies for some of Australia's most iconic brands. Matt will share learnings from his career including his most recent post as Head of Digital at NRL, where he leveraged strategic partnerships with the likes of Snapchat and Facebook Messenger to target niche customer groups with timely content.

Jacob Aldridge, Director of Advisor, businessDEPOT
As an international business coach, Jacob Aldridge has successfully built a brand through effective content marketing. Now as Director of Advisory for businessDEPOT, Jacob will share his experience in creating video content for a B2B audience that can be repurposed across different formats and channels to drive business growth.

Andrianes Pinantoan, Head of Growth, Canva
Andre has worked with four high growth startups in Australia. He currently heads up growth at Canva and advises several other startup founders. Through his presentation, Andre will explain how Canva are using content as a retention channel and how the team apply the Jobs To Be Done framework for content creation. You’ll see practical examples of how Canva serve highly targeted content to their different user segments and discover Andre’s four tips for delivering quality content that sells product.

Join us to explore the role of content in 2017. Get your ticket now.


Matt Henry

Matt Henry

NRL (formerly)

Jacob Aldridge

Jacob Aldridge


Andre Pinantoan

Andre Pinantoan


See Bio


June 1, 2017
8 a.m. - 10:30 a.m.


641 Ann Street Fortitude Valley4006

The Team

Samantha Horton

Samantha Horton

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.