Content Marketing: Shifts, Trends & Results

Aug. 22, 2018, 8 a.m.

Event Details

SOLD OUT - Content Marketing: Shifts, Trends & Results - 22nd August Brisbane 


Is your audience's consumption of content changing? 

The value of digital content for business has been proven repeatedly, however change is continually occurring with our audiences, their content consumption, platforms we use and the depth of reporting available. It’s vital that the way we create, distribute, measure and reuse content is reviewed regularly to ensure it leverages the current opportunities available.

This month we’re exploring the latest digital content methods and tactics working for marketers both internationally and locally. Our speakers will share the content they are creating, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation, how they choose a channel, the measurement they use and what a good result looks like. Plus, you’ll hear examples across both small and large companies with very different content schedules.

Regardless of whether your content is copy, video or audio, you’ll gain insights into the latest techniques and updates available so that your content can be authentic, use a consistent brand voice and ultimately drive an outcome.

We are excited to be joined by Ashley Ward international digital marketing expert from SEMrush who will be in Australia from the USA for this event.

Get your ticket now.


  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have four speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Our Speakers

Ashley Ward, Digital Marketing Strategist, SEMrush
Ashley will share her international perspective on the latest content direction and trends she is seeing. She’ll discuss the impact of high mobile usage on content decisions, show how you can write ad copy that converts and explore how people are searching using voice. Plus, find out what metrics and measurement you should be using to measure your content results.

James McGrath, Content Editor, MYOB
James will share how MYOB has effectively shifted the role of its blog from a branding play to an acquisition tool, what's working, and how the team are tracking its success. Plus, what he sees as the next big content opportunities.

Georgina Auton, Content Producer, Place Graceville
Georgina will discuss how community sits at the heart of Place Graceville's content strategy, and how they leverage social media, particularly video and interview, to engage their audience. Plus, what's involved in planning, creating and scheduling their content, and the ways they're tracking its success.

Kyle Manning, Head of Content, iProspect
Kyle will explore the ways content marketing is evolving and what it means for marketers. He’ll show examples of high performing content, some unique ways to track results and help you to identify what content your audience really wants.


Ashley Ward

Ashley Ward


Digital Marketing Strategist
See Bio
James McGrath

James McGrath


Content Editor
See Bio
Georgina Auton

Georgina Auton

Place Graceville

Content Producer
See Bio
Kyle Manning

Kyle Manning


Head of Content
See Bio


Aug. 22, 2018
8 a.m. - 10:30 a.m.


The Grove
480 Queen Street Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
View Profile
Louisa Dahl

Louisa Dahl

Interactive Minds

View Profile

Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.