Best Practice Multichannel Marketing

June 6, 2018, 8 a.m.

Event Details

Best Practice Multichannel Marketing - 6th June Brisbane

Today’s average customer engages with a brand at least seven times across multiple channels before they purchase. How are you encouraging, linking, managing and tracking your cross channel activity?

At this event we’re looking at how marketers are using cross channel marketing to drive consumers towards purchase. With customers frequently switching from desktop to mobile, from website to Facebook to email to instore, we need to frequently review how these channels are working consistently and together.

We’ll explore how linking channels can increase conversion and look at creative ways that organisations are moving their customers from one channel to another. Our speakers will also discuss the latest approaches and tools to track multiple channel movements, attribute sales and bring customers back to buy again and again.

This event will cover:

  • How offline and online channels can best work together to encourage engagement and purchase.
  • The best practice multichannel attribution measures and tools
  • Examples of successful multichannel campaigns

Regardless of whether you have a physical location, an online-only offering or a mix of the two, this topic will help you to ensure you’re considering the multi-channel approach that your consumers are using.

Get your ticket now.


This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Question and answer time will be held at the end
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

References: CMO

Our Speakers

Renee Smith, Head of Marketing, Cotton On Group
Renee will share how Cotton On Group place relationships at the centre of their multichannel approach, including the success of their recent Mother's Day campaign that drove Instagram followers directly in-store. Plus, how they are restructuring to build an organisational culture that is capable of delivering high performing multichannel marketing across all 3 of their brands.

Chris Platt, Managing Director - Brisbane, UM Australia
Chris will share what it takes to deliver highly effective cross channel campaigns. His particular passion lies in drawing upon the power of data and technology, but doing so through the good old lens of human intelligence to define the moments that matter within and across different channels. He will bring this to life by showcasing a few campaigns from the UM coffers.

Brendan O'Kane, Managing Director, OtherLevels
Brendan will discuss the importance of identifying repeat visitors across channels and will open your mind to some new channels that you should consider leveraging. Plus, see examples of how companies from various industries are using multichannel activity to improve outcomes across the customer lifecycle.


Renee Smith

Renee Smith

Cotton On Group

Head of Marketing
See Bio
Chris Platt

Chris Platt

UM Australia

Managing Director, Brisbane
See Bio
Brendan O'Kane

Brendan O'Kane


Managing Director
See Bio


June 6, 2018
8 a.m. - 10:30 a.m.


The Grove
480 Queen Street Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.