Activating the right data for real results

May 2, 2018, 8 a.m.

Event Details

Activating the right data for real results - 2nd May Brisbane

Marketers are reliant on data to provide customer insights, reliable tracking and to drive efficiency and results. Yet data is rarely in a perfect state and there are challenges in how it is accessed, enhanced and utilised.

This month, Interactive Minds explores how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Our speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with 2nd party data.

At this event you'll see:

  • How to deal with gaps in your data or data systems so you can improve ROI
  • How marketers can have trust/confidence in second party data
  • How to choose the most appropriate data to activate and draw insights from

Data is a topic that every marketer needs to consider. Don’t miss this opportunity to find out how you can leverage data in 2018 and beyond. Get your ticket now.


This event is a seminar event and includes:

  • The opportunity to network with attendees (8:00 - 8:30am)
  • Tea, coffee and a light snack will be served during the networking time
  • The audience will sit (theatre style) to listen to the presentations
  • We will have three speakers each presenting for 20 minutes
  • Q&A discussion panel will be held at the end, moderated by Chris Rozic, CEO at Datisan
  • All attendees will automatically enter our business card draw on the day to have a chance to win great prizes!

Book now. 

Our Speakers

Drew Ascough, Leader – Performance Media & Analytics, Virgin Australia
Drew will explain how Virgin Australia approaches data and the staged journey they have taken in leveraging data to enable outcomes. Find out how Virgin utilises first, second and third party data and how collaboration has enabled opportunities. Plus, get insights into their 2018 award winning data campaign.

James Copley, Senior Marketing Intelligence Analyst, Goodstart Early Learning
James will share how Goodstart Early Learning utilises their data to find insights and provide recommendations, pre- and post- campaign, to optimise results. Plus, how they integrate ABS data to enrich their data set and achieve better outcomes.

Brittney Kenward, Digital Marketing & Brand Executive, Grant Thornton Australia
Find out how Grant Thornton Australia is centralising and improving its marketing capabilities through implementing new systems and platforms. Brittney will share their journey from legacy marketing processes to a new marketing automation system, with efficiency and client engagement as benchmarks for success. Plus, find out three factors critical to the success of this data-driven transformation.


Brittney Kenward

Brittney Kenward

Grant Thornton Australia

Digital Marketing & Brand Executive
See Bio
James Copley

James Copley

Goodstart Early Learning

Senior Marketing Intelligence Analyst
See Bio
Drew Ascough

Drew Ascough

Virgin Australia

Leader - Performance Media & Analytics
See Bio


May 2, 2018
8 a.m. - 10:30 a.m.


The Grove
480 Queen Street Brisbane4000

The Team

Samantha Horton

Samantha Horton

Event Manager
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Louisa Dahl

Louisa Dahl

Interactive Minds

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Join Us!

Don't miss out on the opportunity to network with the industry and learn from your peers at this event.